مها الصقر
My Work
I build projects at the intersection of marketing, analytics, and AI-driven design. I mix research, creative direction, and technical execution to solve real problems and shape clear brand experiences. I focus on communication, user insight, and clean delivery, using data and AI tools to create work that’s practical, thoughtful, and visually strong.
01
Stanley Research Project
I analyzed how Stanley could sustain its viral success against Hydro Flask, Yeti, and Owala by leading a five-member research team. We ran focus groups, designed and distributed a 108-person Qualtrics survey, and analyzed the data in SPSS. I translated the findings into clear visuals and strategy insights, highlighting durability and brand trust as the strongest drivers of loyalty. The final report offered design and communication recommendations that now serve as a model for future research.
02
Gulf Bank Red AD
Gulf Bank needed Gen Z-focused content to promote its youth cards. I led creative direction, styling, and casting, developing the concept, script, and on-set look while shaping pacing and tone in line with TikTok and YouTube trends. The campaign drove stronger youth engagement and increased awareness of Gulf Bank’s products across Kuwait.
04
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AI Video AD Production
I produced a full AI-generated video ad using VEO 3, building every step of the concept through AI. I started by shaping the narrative, tone, and visual direction in ChatGPT, then used VEO 3 to generate scenes that matched the storyboard I created. I refined shots, lighting, and pacing through iterative prompts, adjusting style and motion until it aligned with the brand message. I finished the ad by integrating AI-generated audio, captions, and on-screen text to create a polished, coherent piece that translated the storyboard into a final video.