مها الصقر
My Work
I build work at the intersection of marketing, analytics, consulting, and AI-driven design. I bring together research, strategy, creative direction, and execution to solve real problems and create clear, effective experiences. My work is grounded in communication, user insight, and thoughtful problem-solving, with a focus on making ideas both strategic and visually compelling through data-informed and tech-forward approaches.
01
Stanley Research Project
I analyzed how Stanley could sustain its viral success against Hydro Flask, Yeti, and Owala by leading a five-member research team. We ran focus groups, designed and distributed a 108-person Qualtrics survey, and analyzed the data in SPSS. I translated the findings into clear visuals and strategy insights, highlighting durability and brand trust as the strongest drivers of loyalty. The final report offered design and communication recommendations that now serve as a model for future research.
02
Gulf Bank Red AD
Gulf Bank needed Gen Z-focused content to promote its youth cards. I led creative direction, styling, and casting, developing the concept, script, and on-set look while shaping pacing and tone in line with TikTok and YouTube trends. The campaign drove stronger youth engagement and increased awareness of Gulf Bank’s products across Kuwait.
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AI Video AD Production
I produced a full AI-generated video ad using VEO 3, building every step of the concept through AI. I started by shaping the narrative, tone, and visual direction in ChatGPT, then used VEO 3 to generate scenes that matched the storyboard I created. I refined shots, lighting, and pacing through iterative prompts, adjusting style and motion until it aligned with the brand message. I finished the ad by integrating AI-generated audio, captions, and on-screen text to create a polished, coherent piece that translated the storyboard into a final video.
04
Knauss Google Ads
I worked on a Google Ads campaign for the Knauss School of Business to increase awareness among prospective undergraduate students. We built the campaign around clear, search-focused messaging that emphasized career readiness, global access, accelerated degree options, and the real value of a Knauss education. The campaign delivered 3,462 clicks, 58,414 impressions, a 5.93% click-through rate, and a $0.42 average cost per click, while giving us clear insight into the keywords and messaging angles that attracted the most qualified interest.
05
Surf Loch International Consulting Project
I served as Lead Student Consultant on a market-entry strategy project for Surf Loch, where I helped assess expansion opportunities through market research, competitive analysis, buyer and customer profiling, partnership evaluation, and strategic planning. My work focused on translating broad market information into a clear consulting framework by identifying key trends, mapping the competitive landscape, outlining target customer needs, and evaluating partnership pathways to support long-term growth. I then translated those findings into a structured set of recommendations and presented the final strategy in an executive-style format to support decision-making and next steps.