مها الصقر
My Work
I build work at the intersection of marketing, analytics, consulting, and AI-driven design. I bring together research, strategy, creative direction, and execution to solve real problems and create clear, effective experiences. My work is grounded in communication, user insight, and thoughtful problem-solving, with a focus on making ideas both strategic and visually compelling through data-informed and tech-forward approaches.
01
Stanley Research Project
I led a five-person research team to explore how Stanley could sustain its viral success against Hydro Flask, Yeti, and Owala. I moderated a six-person focus group, used those discussions to shape a Qualtrics survey of 108 respondents, and ran 10 t-tests in SPSS to examine consumer perceptions. The analysis showed respondents rated leak-proofing 21% lower than durability, supporting my recommendation to redesign the lid. I authored the final report, translating our findings into visuals and product and communication recommendations. The project earned first place in Student Marketing Research & Strategy at the 2026 Sandie Awards, recognizing our work in turning consumer research into business recommendations.
02
USD AMA- Website Redesign
As Head of Website Design for USD’s American Marketing Association chapter, I independently redesigned all 10 website pages in Wix. I built calendar and pop-up features and implemented technical and on-page SEO, including keyword targeting, page titles, meta descriptions, image alt text, and Google Search Console. The website reached 100–300 daily visitors and helped attract 50–100 new subscribers per semester. The redesign earned second place in the Student Creative category at the 2026 Sandie Awards, recognizing my work in bringing website design and digital marketing together.
03
Gulf Bank Red AD
At 17, I pitched two youth debit card campaign concepts to Gulf Bank through Joy Productions Agency, and both went into production. I led storyboarding, scripting, casting, styling, and production logistics, taking the ideas from pitch to on-set execution. My work connected the bank’s marketing goals with storytelling designed for young audiences in Kuwait, shaping the visual direction and tone across the campaigns. In 2023, Gulf Bank rehired me directly to manage and create educational Red Card campaigns for Meta and TikTok. Returning to work with the bank expanded my role from creative production to developing social content that communicated its youth banking offering.
04
PRysm: From Concept to Prototype
I led a five-person team in developing PRysm, a student startup concept that connects unused influencer PR products with consumers through personalized subscription boxes. Our work brought together market research, brand strategy, and a go-to-market plan, earning first place in our class pitch competition.
I brought the concept to life with a Lovable website prototype, a personalized matching quiz, and a linked ChatGPT assistant, PRiya. I also created an AI-generated video ad using Google Veo, developing the storyboard and refining scenes through iterative prompts. Together, these elements show how we translated a business idea into a digital experience and a supporting campaign.
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05
Knauss Google Ads
I worked on a Google Ads campaign for the Knauss School of Business to increase awareness among prospective undergraduate students. We built the campaign around clear, search-focused messaging that emphasized career readiness, global access, accelerated degree options, and the real value of a Knauss education. The campaign delivered 3,462 clicks, 58,414 impressions, a 5.93% click-through rate, and a $0.42 average cost per click, while giving us clear insight into the keywords and messaging angles that attracted the most qualified interest.
06
Surf Loch International Consulting Project
I served as Lead Student Consultant on a market-entry strategy project for Surf Loch, where I helped assess expansion opportunities through market research, competitive analysis, buyer and customer profiling, partnership evaluation, and strategic planning. My work focused on translating broad market information into a clear consulting framework by identifying key trends, mapping the competitive landscape, outlining target customer needs, and evaluating partnership pathways to support long-term growth. I then translated those findings into a structured set of recommendations and presented the final strategy in an executive-style format to support decision-making and next steps.
